Digital Marketing refers to marketing made possible with the help of an electronic device or the internet. Marketing is the process of identifying the need and creating the solution through the production of goods and services.Digital Marketing can be applied in Search Engines, Websites, Social Media, Email, and Mobile Applications.
Some of the advantages of Digital Marketing are;
It provides different metrics to determine how well your campaign is doing.
It allows one to provide personalized user experiences.
It is easy for the ad campaigns to be visible across the world.
It is a cost effective alternative.
It makes it possible to run ad campaigns with small investments.
It is possible to target users based on their actions and preferences.
It helps to build brand awareness and reputation of the business.
It provides a platform to interact with the audience.
Digital Marketing takes the following forms
1. Email marketing
2. Social media marketing
3. Search engine optimization
4. Content marketing
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